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Booth only works with the best of the best when it comes to domains. What makes a certain domain pop more than another?
Booth only works with the best of the best when it comes to domains. What makes a certain domain pop more than another?
There are many components when it comes to this. Obviously the domain extension (TLD) is pivotal. While we do work with various TLDs including .co.uk and .io, we focus on .com brands which is the gold-standard in our industry. It represents a worldwide audience and is indelibly etched into the population's minds.
Next is shortness and memorability. Short is good. That is why we have compiled a section on 3 letter domains. An acronym may not however be for everybody though and that is especially reflected by modern start-ups. The trend is now to brand as singular words, ideally with overtly positive connotations. As you can imagine, in the .com TLD, supply is extremely limited as demand significantly outweighs it. That is why prices are very high. Read our one word domain guide.
Many companies cannot afford 3L or one word domains so elect for either made up spellings of words or longer, 2 or 3 word combinations. This makes growth challenging as brands run the risk of losing customers to their shorter and more iconic domain counterparts.